White Moroccan Runner Rug

White Moroccan Runner Rug - Handwoven Wool - Black Floral Motifs - 77 x 28 in

£651.00
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White Moroccan Runner Rug
Handwoven in Taznakht, Morocco

White Moroccan Runner Rug - Handwoven Wool - Black Floral Motifs - 77 x 28 in

Only 1 in stock — one rug per design, born from the weaver’s imagination.
£651.00

At A Glance

✦ Handwoven over ~5 weeks by the Iznaguen Women’s Cooperative in Taznakht
✦ 100% High-Quality Atlas Mountain Wool, naturally plant-dyed
✦ 77 × 28 in (196 × 71 cm) — dense, hand-tied runner construction featuring a textured pile finish
✦Black and white palette — detailed with traditional floral motifs that symbolize softness, renewal & craft memory
✦ Moroccan Artisan Label & STEP Fair Trade certified

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Free
shipping
🕐
5–10 days
delivery
14-day
returns
Fair
trade
Moroccan Artisan Label — Certified Handmade in Morocco
Moroccan Artisan Label Certified handmade in Morocco — highest artisan quality.
STEP Fair Trade Certification — Ethically crafted by skilled weavers
STEP Fair Trade Ethically crafted by skilled weavers, fair wages paid.
The Story of This Rug

A field of diamonds in ivory and black. Every knot placed by hand.

Patient hands. One loom. One runner — never to be repeated.

Woven in natural ivory, warm sand, and deep undyed black, this Moroccan runner was made in Taznakht, at the foot of the Anti-Atlas mountains, by skilled Amazigh women artisans working knot by knot across a field of repeating diamond-floral motifs. The construction is fully hand-knotted pile — dense, plush, and built to last underfoot for decades. The wool is 100% natural sheep's wool; the ivory and black come directly from the fleece, never touched by a dye pot, while the warm sand tones carry a single light wash of pomegranate peel. Every diamond in the lattice was placed by hand, one knot at a time, following a pattern passed down through generations of Taznakht weavers. It is the only one of its kind in the world.

Meaning & Symbolism

This runner is built around the diamond lattice — one of the oldest and most widely used forms in Amazigh weaving. In the Taznakht tradition, a field of repeating diamonds is understood as continuous protection: each unit a closed shape that holds something safe inside, and together they form an unbroken net across the length of the rug. Walking the length of this runner is, in the weaver's intention, walking through a field of blessings.

Each diamond carries a small central cross or dot motif — a mark the weavers of Taznakht use to signal the four directions, placing a quiet blessing at the centre of each protective form. The diagonal rhythm of the lattice, rather than a straight grid, reflects the Amazigh belief that life does not move in straight lines: it moves in angles, across seasons, across generations.

Ivory and cream carry purity and serenity in the Amazigh colour vocabulary — the undyed fleece is left honest, as it came from the sheep. Black grounds the design, representing the earth and the contrast that gives light its meaning. The warm sand tones sit between, connecting the two: warmth, welcome, the colour of hearthstone. The result is not only decoration, but a handmade object shaped by patience, memory, and daily use.

The Symbols on This Rug

Each motif in this lattice carries meaning in Amazigh weaving — repeated across the field, they read like a continuous, quiet blessing for your home.

Diamond Lattice
Continuous protection
Scattered Eyes
Abundance & watchfulness
Centre Cross
Blessing all four directions
Hand Knot
Patient, hand-tied work
Color from the Earth

There is almost no dye in this rug. The ivory and the black come straight from the natural colour of the wool itself — no copper pot, no pigment, nothing added. Only the warm sand tones carry a single, light plant wash.

One pigment — from peel

Warm Sand
from pomegranate peel

From the sheep, not the dye pot

The ivory and black that make up most of this rug are not dyed at all — they come from the natural colour of wool sheared from different sheep, blended and knotted exactly as they are.


Natural Black
from dark-fleeced sheep

Natural Ivory
from light-fleeced sheep
Perfect Spaces

At 77 × 28 in (196 × 71 cm), this runner works beautifully in long, narrow spaces where its quiet diamond lattice can be appreciated fully with every pass.

Hallways

The runner shape brings handmade texture and the calm rhythm of its diamond lattice to long passages — understated enough for any home, distinctive enough to be remembered.

Entryways

A welcoming first layer — the ivory field brightens a threshold while the hand-knotted pile holds up to daily foot traffic without losing its texture.

Kitchens

A low-profile wool accent that softens a practical working space — the neutral ivory and black palette sits cleanly against cabinetry of any colour.

Bedside Areas

A narrow, comfortable textile underfoot beside the bed — the dense hand-knotted pile is soft underfoot first thing in the morning, and the ivory field lifts the light in the room.

Wall Décor

Hung vertically, the diagonal lattice becomes a woven artwork — the repeating diamond field reads as a composed graphic pattern, quietly confident against any wall.

May this runner bring elegance, comfort, and warmth to your home, and may it surround your loved ones with serenity and joy. — The Artisan's Blessing
1
Of its kind
in the world
5
Weeks at
the loom
100%
Hand-tied
wool knots
100%
Natural wool
plant-dyed

From Our Hands to Your Home

Go behind the scenes of our rug-making process — 100% handmade, from raw wool to finished piece.

Why TazRugs

Six reasons to buy direct from the cooperative

Every TazRugs piece is traceable from the sheep to your door — ethically made, naturally dyed, and shipped worldwide.

100% Natural Wool
Sheared from Atlas Mountain sheep above 2,000 m, hand-spun in our cooperative — never blended with synthetic fibers.
Natural Pigments
every shade comes from nature, hand-mixed and never chemically synthesized.
Direct from 64 Women
Made by the Iznaguen Women's Cooperative in Taznakht — every rug is signed by the weaver who made it.
STEP Fair Trade
Independently certified for fair wages, ethical labor conditions, and full traceability — verified yearly by Label STEP.
Certified Authentic
Backed by the Moroccan Artisan Label — government certification confirming handmade origin and highest artisan quality.
Free Shipping
Free worldwide delivery via DHL, FedEx, or Aramex in 5–10 days.

What our customers say

From visitors to the cooperative and buyers worldwide

Amazigh weavers at the loom during a visit to the TazRugs cooperative in Taznakht
JL

Julien Leudiere

Google review

★★★★★

We were lucky to visit the cooperative during our trip yo Morocco in April 2026. We had a great experience, a very warm welcome, a large selection of hand crafted rugs, a demonstration and even a couscous!! Worth a visit definitely!!

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Bernadette's visit to the TazRugs cooperative in Taznakht
BM

Bernadette Mottet

Google review

★★★★★

A wonderful encounter and a very warm welcome from Safia and her daughter. Beautiful, high-quality rugs with detailed explanations of their production and the work of the 66 women in the cooperative. A must-see!

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Handwoven Moroccan rug from TazRugs cooperative
MM

Manon Munch

Local Guide · Google review

★★★★★

A superb find! Guaranteed high-quality rugs, woven with expert craftsmanship. Discover them without hesitation.

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AP

Ana Pincho

Google review

★★★★★

A wide variety of rugs made using various weaving techniques, at fair prices. Exceptional service. We had the opportunity to visit a craftswoman and see how the rugs are made.

Google review Verify ↗
JM

José Marques

Google review

★★★★★

A very well-organized cooperative with exceptional willingness from the entire community to welcome us. The carpets are of very good quality, made by women from the villages around Iznaguen. The prices are fair, much lower than those in shops, as there are no intermediaries. We had the opportunity to visit the home of one of the weavers, where we were received like family. Seeing the techniques used by the weavers allows us to understand the difficulty involved in making a carpet. A true privilege. Exceptional kindness from everyone we had the opportunity to meet. A place we will surely return to.

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Wool sorting at the TazRugs cooperative, Taznakht
J

Julien

Etsy buyer

★★★★★

Full stars review all the way! We were actually lucky enough to visit the cooperative during our trip to Morocco and it was a very special experience! We were greeted with tea, had a full on introduction on how the cooperative work and a demonstration too. After deliberating on which rug to buy we were also served couscous!!! Now back home we have received our purchase and we are really pleased with it!

Etsy verified purchase Verify ↗
P

Pierre

Etsy buyer

★★★★★

Excellent service. Very professional. I'm very happy with my purchase. It adds color and warmth to my home.

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5.0 average · Google & Etsy · Leave a review

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Frequently asked questions

Will my rug shed?

A small amount of shedding is normal for the first 2–3 weeks with any handwoven Moroccan rug — these are loose fibers from the weaving process settling out. After that, gentle weekly vacuuming on low power keeps the rug looking new for decades. Avoid rotating beater-brush vacuums on natural wool — use suction only. For deeper care instructions, see our complete wool rug care guide

How do I know my rug is truly handmade?

Every TazRugs piece ships with a signed certificate of authenticity from the Iznaguen Women's Cooperative in Taznakht, naming the artisan who wove it. We're also certified by the Moroccan Artisan Label (a government-backed authenticity guarantee) and STEP Fair Trade (independent verification of ethical labor). Authentic handmade rugs also have small irregularities — slightly uneven edges, tiny knot variations, color shifts in the dye. If yours looks perfectly uniform, it isn't handmade. Learn more in our guide to spotting a real handwoven Moroccan rug.

How long does shipping take from Morocco?

5 to 10 business days worldwide via DHL, FedEx, or Aramex with full tracking. We ship from Casablanca and deliver to the US, UK, EU, Canada, Australia, and most other countries. Shipping is free, and we handle all customs duties for the US, UK, and EU — no surprise fees at delivery. Full details on our shipping and returns page

How do I clean and care for my rug?

Unroll immediately upon arrival : to avoid creases from shipping. Any slight folds will naturally relax over time — don’t worry.
Vacuum regularly : on low power and avoid rotating brushes. Some wool shedding during the first few days is completely normal.
Spot clean spills immediately : using cold water and a mild detergent.
Natural refresh : Sprinkle a mix of baking soda and coarse salt, leave for 1–2 hours, then vacuum thoroughly.
Professional cleaning : Recommended every 2–3 years or for deeper soiling.
Storage : Fold carefully and place in a breathable cover with a sachet of dried lavender.
Air it out occasionally : Light sun exposure on sunny days helps keep your rug fresh.

For the full step-by-step routine, see our handwoven wool care guide.

Are the colors exactly as shown in the photos?

Very close, but slight variation is part of the craft. Every dye is mixed by hand in copper pots in Morocco using traditional Amazigh techniques, and every screen renders color slightly differently. Photos are taken in natural daylight to keep them as honest as possible. If you'd like extra detail photos before you order, message us — we're happy to share more.

Is the rug safe for kids and pets?

Yes. The wool is hand-spun from Atlas Mountain sheep, the dyes are plant and mineral-based, and there are no chemical treatments anywhere in the rug. Natural wool is also flame-resistant and stain-resistant thanks to its natural lanolin — making it one of the safest floor coverings for children and animals. This applies to all our pieces, including soft Beni Ourain rugs for nurseries and durable rugs flatweave kilims for high-traffic rooms.

Is it truly one-of-a-kind?

Yes — every rug is designed and woven by a single Amazigh artisan, entirely from her own imagination. No pattern or paper guide is used; each piece is a personal expression of the weaver’s story, emotions, and creativity.

Once a rug is sold, that exact piece can never truly be reproduced. Even with a custom order, there will always be slight differences, because every handmade rug carries its own unique soul

Can I order a custom size or color?

Yes. Our weavers can make a custom version of any rug in your preferred size, color palette, or motif arrangement. Visit our Made-to-Order page to start the process — we'll come back to you within 48 hours with a quote and timeline (custom rugs typically take 4–8 weeks to weave, depending on size). Or browse our existing handwoven Moroccan rugs ready to ship.

A handwoven Moroccan rug, made the traditional way: natural wool, plant-based dyes, and weeks of skilled work by a single artisan.

This handwoven Moroccan rug comes from Taznakht, a region in Morocco renowned for its traditional Amazigh rug weaving heritage, shared with neighboring Beni Ourain and Azilal regions. For generations, women artisans have transformed natural wool into beautiful handmade Taznakht rugs, runners, and kilims using techniques passed down from mother to daughter.

Each rug is imagined and designed freely by the artisan, inspired by her creativity, life experiences, and Amazigh cultural symbols. No patterns are copied, which makes every piece — whether a small Moroccan rug, a runner, or a large area rug — truly unique.

The wool is naturally dyed using traditional plant-based dyes, a centuries-old practice that gives Moroccan rugs their rich, organic colors while remaining eco-friendly and chemical-free.

Every authentic Moroccan artisan rug takes weeks to complete and carries the story, imagination, patience, and heritage of the woman who created it. We also offer custom Moroccan rugs made to order, woven specifically for your home.