More Than a Rug — A Story of Resilience

This is more than a rug. It’s a story of resilience, craftsmanship, and pride.
tazrugs women artisans in Taznakht Preparing natural wool for Handwoven Moroccan rug – TazRugs

OUR STORY

In Taznakht, rug-making is more than a craft. It is a way of life.

For generations, women have handwoven rugs using skills passed down from mother to daughter. Each piece takes weeks, sometimes months, to complete.

Yet for many years, their work was undervalued. Rugs were sold through intermediaries who controlled prices, leaving artisans with very little in return for their time, skill, and dedication.

To change this, the Iznaguen Women’s Cooperative was founded in 2009 by 64 women, united by a shared vision to work together, support one another, and sell their creations with fairness and dignity.

What began as a small local initiative gradually grew, from village markets to national exhibitions, and eventually to customers around the world.

Today, this journey continues through TazRugs, connecting these artisans directly with you.

The Women Behind the Rugs

safia iminotras a master tazrugs artisan spinning wool by hand for traditional Moroccan rugs – TazRugs

Saifia, 56

Leader & Master Weaver – 47 years of experience.

“Making rugs gives my life purpose and pride.”
tazrugs artisan spinning wool by hand for traditional Moroccan rugs – TazRugs

Fatima, 70

Master Weaver – weaving since age 7

“Every rug I weave carries my story, my blessing, and my hope for your home.”
tazrugs artisan preparing wool by hand for traditional Moroccan rugs – TazRugs

Roqia, 75

Master Weaver – Lifelong Artisan

“Rugs are more than craft—they are a way of living and my means to survive.”
tazrugs artisan preparing wool by hand for traditional Moroccan rugs – TazRugs

Mariam, 23

New Generation Weaver

“I am learning from generations, weaving love into every rug I make.”
tazrugs artisan preparing wool by hand for traditional Moroccan rugs – TazRugs

Fadma, 40

30+ years of weaving tradition

“Rug-making saved my life and gave me a way to live with dignity

Zineb, 37

Skilled Weaver

“I weave with my hands and my heart, hoping each rug brings warmth and happiness to your home.”
tazrugs artisan preparing wool by hand for traditional Moroccan rugs – TazRugs

Zaina, 45

Master Weaver – Lifelong Artisan

“Rug-making is my way of supporting my family and giving my children a brighter future.”
tazrugs artisan preparing natural dyes from plats by hand for traditional Moroccan rugs – TazRugs

Anaya, 63

Master Weaver – Lifelong Artisan

“Weaving keeps me company, comforts my heart, and gives me a living.”

Fatima, 50

Master Weaver – Lifelong Artisan

“Rug-making is my way of supporting my family and giving my children a brighter future.”

A Day in the Workshop

Every color, every thread, crafted by hand with care for our customers.

 Discover the collection