White Moroccan Rug – Handwoven Pure Wool from Taznakht

White Moroccan Rug - Handwoven Undyed Wool - 79 x 41 in

Sale price  £589.00 Regular price  £649.00
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White Moroccan Rug – Handwoven Pure Wool from Taznakht
Handwoven in Taznakht, Morocco

White Moroccan Rug - Handwoven Undyed Wool - 79 x 41 in

Only 1 in stock — one rug per design, born from the weaver’s imagination.
Sale price  £589.00 Regular price  £649.00

At A Glance

✦ Handwoven over ~7 weeks by the Iznaguen Women’s Cooperative in Taznakht
✦ 100% High-Quality Atlas Mountain Wool in its natural ivory shade
✦ 79 x 41 in (201 x 104 cm) — hand-knotted
✦ Minimalist Amazigh craftsmanship celebrating the natural beauty and purity of wool
✦ Moroccan Artisan Label & STEP Fair Trade certified

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Free
shipping
🕐
5–10 days
delivery
14-day
returns
Fair
trade
Moroccan Artisan Label — Certified Handmade in Morocco
Moroccan Artisan Label Certified handmade in Morocco — highest artisan quality.
STEP Fair Trade Certification — Ethically crafted by skilled weavers
STEP Fair Trade Ethically crafted by skilled weavers, fair wages paid.
The Story of This Rug

No colour. No dye. Only wool, texture, and quiet.

Seven weeks of work. The hands of Amazigh women. One loom. One rug — never to be repeated.

This handwoven white Moroccan wool rug was made in the village of Taznakht, in the foothills of Morocco's Anti-Atlas Mountains. It was worked on a vertical loom by Amazigh women artisans over roughly seven weeks of patient effort — never copied, never repeated. Made entirely from 100% natural undyed sheep's wool, it combines raised knotted tiles with flat-woven channels in a single handmade surface, with no dye of any kind. It is the only one of its kind in the world.

Meaning & Symbolism

Inspired by generations of Amazigh weaving tradition, this rug carries its meaning not in symbols or colour, but in restraint. White, undyed wool is the oldest expression of purity, serenity, and understated elegance — a surface that asks for nothing and calms a room simply by being there.

The pattern is texture alone: a grid of raised plush tiles set into low flat-woven channels, like sunlit blocks of stone. Light moves across it through the day, so the rug is never quite the same twice. Every irregularity — a tile slightly larger, a channel that wanders — is the mark of a human hand, not a flaw.

The result is not only decoration, but a handmade object shaped by patience, memory, and daily use — a quiet anchor that lets the rest of the room speak.

The Texture of This Rug

This rug has no woven symbols. Its language is structure — how the wool is tied, raised, and laid flat across one surface.

Raised Tiles
Plush wool, hand-knotted high
Flat Channels
Low-woven grid between tiles
Undyed Wool
Purity & natural fleece
Knot
Patient hand-tied work
Color from the Earth

There is no dye in this rug at all. Every tone you see is the natural colour of the wool itself, exactly as it came from the sheep — no copper pot, no pigment, nothing added.

From the sheep, not the dye pot

The soft variation across the surface — bright white in some tiles, warmer ivory in others — comes only from blending fleece sheared from different sheep. This natural difference is what gives an undyed rug its quiet depth.


Natural White
from light-fleeced sheep

Warm Ivory
from cream-fleeced sheep

Soft Sand
from darker natural fleece
Perfect Spaces

At 79 × 41 in (201 × 104 cm), this rug works as a calm, neutral anchor in rooms that need softness and texture without competing for attention.

Living room

A warm, grounding centerpiece that anchors a seating area with handmade texture.

Bedroom

Soft wool texture and natural colour make the room feel calm and settled.

Reading nook

A tactile layer that makes a quiet corner feel warmer and more personal.

Home office

Natural wool and a grounded surface soften and quiet a focused work area.

Cozy corner

A compact layer of softness and handmade presence over a larger neutral floor.

"May this rug bring peace, warmth, and comfort to your home, surrounding you with the quiet beauty of Moroccan tradition." — The Artisan's Blessing
1
Of its kind
in the world
7
Weeks at
the loom
0
Drops of
dye used
100%
Natural
undyed wool

From Our Hands to Your Home

Go behind the scenes of our rug-making process — 100% handmade, from raw wool to finished piece.

Why TazRugs

Six reasons to buy direct from the cooperative

Every TazRugs piece is traceable from the sheep to your door — ethically made, naturally dyed, and shipped worldwide.

100% Natural Wool
Sheared from Atlas Mountain sheep above 2,000 m, hand-spun in our cooperative — never blended with synthetic fibers.
Natural Pigments
every shade comes from nature, hand-mixed and never chemically synthesized.
Direct from 64 Women
Made by the Iznaguen Women's Cooperative in Taznakht — every rug is signed by the weaver who made it.
STEP Fair Trade
Independently certified for fair wages, ethical labor conditions, and full traceability — verified yearly by Label STEP.
Certified Authentic
Backed by the Moroccan Artisan Label — government certification confirming handmade origin and highest artisan quality.
Free Shipping
Free worldwide delivery via DHL, FedEx, or Aramex in 5–10 days.

What our customers say

From visitors to the cooperative and buyers worldwide

Julien's visit to the TazRugs cooperative in Taznakht
JL

Julien Leudiere

3 weeks ago

★★★★★

We were lucky to visit the cooperative during our trip yo Morocco in April 2026. We had a great experience, a very warm welcome, a large selection of hand crafted rugs, a demonstration and even a couscous!! Worth a visit definitely!!

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Bernadette's visit to the TazRugs cooperative in Taznakht
BM

Bernadette Mottet

a month ago

★★★★★

A wonderful encounter and a very warm welcome from Safia and her daughter. Beautiful, high-quality rugs with detailed explanations of their production and the work of the 66 women in the cooperative. A must-see!

Google review Verify ↗
Handwoven Moroccan rug from TazRugs cooperative
MM

Manon Munch

Local Guide · 4 weeks ago

★★★★★

A superb find! Guaranteed high-quality rugs, woven with expert craftsmanship. Discover them without hesitation.

Google review Verify ↗
J

Julien

May 11, 2026 · Etsy buyer

★★★★★

Full stars review all the way! We were actually lucky enough to visit the cooperative during our trip to Morocco and it was a very special experience! We were greeted with tea, had a full on introduction on how the cooperative work and a demonstration too. After deliberating on which rug to buy we were also served couscous!!! Now back home we have received our purchase and we are really pleased with it!

Etsy verified purchase Verify ↗
P

Pierre

May 21, 2026 · Etsy buyer

★★★★★

Excellent service. Very professional. I'm very happy with my purchase. It adds color and warmth to my home.

Etsy verified purchase Verify ↗
5.0 average · Google & Etsy · Leave a review

Explore More Designs

Frequently asked questions

Will my rug shed?

A small amount of shedding is normal for the first 2–3 weeks with any handwoven Moroccan rug — these are loose fibers from the weaving process settling out. After that, gentle weekly vacuuming on low power keeps the rug looking new for decades. Avoid rotating beater-brush vacuums on natural wool — use suction only. For deeper care instructions, see our complete wool rug care guide

How do I know my rug is truly handmade?

Every TazRugs piece ships with a signed certificate of authenticity from the Iznaguen Women's Cooperative in Taznakht, naming the artisan who wove it. We're also certified by the Moroccan Artisan Label (a government-backed authenticity guarantee) and STEP Fair Trade (independent verification of ethical labor). Authentic handmade rugs also have small irregularities — slightly uneven edges, tiny knot variations, color shifts in the dye. If yours looks perfectly uniform, it isn't handmade. Learn more in our guide to spotting a real handwoven Moroccan rug.

How long does shipping take from Morocco?

5 to 10 business days worldwide via DHL, FedEx, or Aramex with full tracking. We ship from Casablanca and deliver to the US, UK, EU, Canada, Australia, and most other countries. Shipping is free, and we handle all customs duties for the US, UK, and EU — no surprise fees at delivery. Full details on our shipping and returns page

How do I clean and care for my rug?

Unroll immediately upon arrival : to avoid creases from shipping. Any slight folds will naturally relax over time — don’t worry.
Vacuum regularly : on low power and avoid rotating brushes. Some wool shedding during the first few days is completely normal.
Spot clean spills immediately : using cold water and a mild detergent.
Natural refresh : Sprinkle a mix of baking soda and coarse salt, leave for 1–2 hours, then vacuum thoroughly.
Professional cleaning : Recommended every 2–3 years or for deeper soiling.
Storage : Fold carefully and place in a breathable cover with a sachet of dried lavender.
Air it out occasionally : Light sun exposure on sunny days helps keep your rug fresh.

For the full step-by-step routine, see our handwoven wool care guide.

Are the colors exactly as shown in the photos?

Very close, but slight variation is part of the craft. Every dye is mixed by hand in copper pots in Morocco using traditional Amazigh techniques, and every screen renders color slightly differently. Photos are taken in natural daylight to keep them as honest as possible. If you'd like extra detail photos before you order, message us — we're happy to share more.

Is the rug safe for kids and pets?

Yes. The wool is hand-spun from Atlas Mountain sheep, the dyes are plant and mineral-based, and there are no chemical treatments anywhere in the rug. Natural wool is also flame-resistant and stain-resistant thanks to its natural lanolin — making it one of the safest floor coverings for children and animals. This applies to all our pieces, including soft Beni Ourain rugs for nurseries and durable rugs flatweave kilims for high-traffic rooms.

Is it truly one-of-a-kind?

Yes — every rug is designed and woven by a single Amazigh artisan, entirely from her own imagination. No pattern or paper guide is used; each piece is a personal expression of the weaver’s story, emotions, and creativity.

Once a rug is sold, that exact piece can never truly be reproduced. Even with a custom order, there will always be slight differences, because every handmade rug carries its own unique soul

Can I order a custom size or color?

Yes. Our weavers can make a custom version of any rug in your preferred size, color palette, or motif arrangement. Visit our Made-to-Order page to start the process — we'll come back to you within 48 hours with a quote and timeline (custom rugs typically take 4–8 weeks to weave, depending on size). Or browse our existing handwoven Moroccan rugs ready to ship.

A handwoven Moroccan rug, made the traditional way: natural wool, plant-based dyes, and weeks of skilled work by a single artisan.

This handwoven Moroccan rug comes from Taznakht, a region in Morocco renowned for its traditional Amazigh rug weaving heritage, shared with neighboring Beni Ourain and Azilal regions. For generations, women artisans have transformed natural wool into beautiful handmade Taznakht rugs, runners, and kilims using techniques passed down from mother to daughter.

Each rug is imagined and designed freely by the artisan, inspired by her creativity, life experiences, and Amazigh cultural symbols. No patterns are copied, which makes every piece — whether a small Moroccan rug, a runner, or a large area rug — truly unique.

The wool is naturally dyed using traditional plant-based dyes, a centuries-old practice that gives Moroccan rugs their rich, organic colors while remaining eco-friendly and chemical-free.

Every authentic Moroccan artisan rug takes weeks to complete and carries the story, imagination, patience, and heritage of the woman who created it. We also offer custom Moroccan rugs made to order, woven specifically for your home.