Custom Moroccan rugs,
Made to order by hand.
You will know her name.
Commission a handmade Moroccan rug made exactly to your specifications. Tell us your size, colors, and vision — one Amazigh woman in the Atlas Mountains weaves your made to order Moroccan rug by hand, knot by knot, and when it's finished, we tell you her name.
How your rug goes
from idea to your doorstep.
No showrooms. No middlemen. You tell us your vision — Ihssane designs it with you, the cooperative weaves your custom Moroccan rug, and it ships directly to your door in any size you need.
Share your vision
Size, colors, inspiration — a photo, a paint chip, a feeling. We ask the right questions and figure it out together.
We design together
We send you a photo and video of your exact wool color and swatch before a single thread is woven. You approve the exact materials in real light. Nothing starts without your yes.
Handwoven & shipped
Your weaver spends 6–14 weeks building your rug knot by knot. Weekly loom photos. Final approval before it ships. Then it arrives with her name.
Start your commission
Tell us what you're dreaming of.
Ihssane will read your message and reply within 48 hours. No deposit until we've confirmed your brief together.
From your first message
to your door — every step.
No surprises. No shortcuts. This is what a TazRugs custom order actually looks like.
You tell us your vision
Fill in the form — size, colors, feeling, where it will live in your home. Even if you're not sure yet. We figure it out together.
We reply within 48 hours
A real person reads your request the same day. We come back with questions, ideas, and first thoughts. No automated response. No ticket number.
You pay the 50% deposit
Your deposit confirms your commitment and ours. From this moment, your rug is real — it exists in our calendar, in Taznakht, in the hands of the cooperative.
We design it together
Colors chosen in conversation. If you have an inspiration image — a room, a painting, a landscape — we match it from our dye palette.
You receive the swatch
Before a single thread of your rug is woven, we send you a photo and video of your exact wool and color. You see the texture, how the dye sits in real light. You approve it — or we adjust.
No other custom rug brand does this. You approve the actual materials before production begins.Weaving begins
Your rug goes onto the loom. Knot by knot. Your specific design, your specific dimensions, your specific colors.
Weekly photos from the loom
Every week you receive photos of your rug in progress. You watch it grow from the first row of knots to the full piece — from thousands of miles away.
You learn her name
Once the right weaver is confirmed — matched to your design by skill and availability — we send you her name, her age, and how long she has been weaving.
Not randomly assigned. The weaver whose skill makes her the right person for exactly what you've described.Finishing
When weaving is complete, the rug is washed by hand, sun-dried in the Atlas air, and inspected against your original brief.
Final approval
We photograph the finished rug in full light — every corner, every detail — and send it to you before it ships. You give the final word.
You pay the remaining 50%
Only once you have seen the finished rug and approved it. Not before.
It ships to your door
Packed carefully, shipped with full tracking. You follow it from Taznakht to your home.
Twelve steps. Weeks of work. One rug. One weaver.
And you will know her name.
Sfia built this
for her women.
Built by a mother. Carried forward by her daughter.
In 2009, Sfia Iminotras founded the Iznaguen Women's Cooperative in Taznakht with 63 other Amazigh women — to commercialise their rugs directly, cut out every intermediary, and make sure the value of their craft finally reached the hands that created it. Every Taznakht rug we make comes from this cooperative — woven from Atlas Mountain wool, by women who have practiced this craft since childhood. Today, her daughter Ihssane built TazRugs — the brand that connects these women directly with you. So that their work is valued. And their names are known.
Watch it before you place your order.
Choose how your
custom Moroccan rug is made.
Two collections. Same cooperative. Same looms. Same women. The difference is the materials — and the story they carry.
The wool meets the same standard you'd find in a high-end rug studio — spun for resilience, dyed for color that holds decade after decade. But it isn't made in a factory. It's woven knot by knot in Taznakht, by a woman who has been doing this since she was a child. If you want a rug that belongs in a real home — children, pets, bare feet, daily life — this is the one.
- Premium quality wool — built for decades of daily life
- Rich, lasting color — vibrant dyes, consistent and fade-resistant
- Every weave pattern available
- 6–8 weeks from approval to your door
- Starting from $590
For: design-led buyers, families, anyone who wants bold color and decades of durability.
"A Crafted rug is not a compromise. It is a choice — the choice of color that stays vivid and wool that holds its softness for decades."
Siroua mountain wool — hand-sheared above 3,000m, hand-washed, hand-spun, hand-woven. Dyed with madder root, indigo, pomegranate peel, and onion skin. Zero machines at any stage, from raw fleece to finished rug.
- Siroua wool — Morocco's finest breed, raised above 3,000m in the Anti-Atlas
- Natural dyes only: madder root, indigo, pomegranate peel, onion skin
- Zero machines from shearing to finished rug — every gram processed by hand
- 10–14 weeks — the wool itself needs time to be hand-prepared
- Starting from $950
For: sustainability-minded buyers, collectors, anyone who wants the full traditional process.
"When you choose Heritage, you are not buying a product. You are commissioning the last form of textile-making that exists exactly as it did eight centuries ago."
Both are made by the same women, on the same looms, in the same cooperative.
The difference is not quality — it is what you want the rug to be.
Meet the hands
that will weave your rug.
We match you with the right weaver by skill and availability — then introduce you by name.
Verified fair. Verified Moroccan.
STEP audits wages, working conditions, and supply chain. We are a verified dealer in the official STEP registry.
Issued by Morocco's Ministry of Handicrafts. Certifies every rug is handmade in Morocco by a registered artisan cooperative, using high quality materials.
What our customers say
Julien Leudiere
We were lucky to visit the cooperative during our trip to Morocco. A very warm welcome, a large selection of hand crafted rugs, a demonstration and even a couscous!! Worth a visit definitely!!
Bernadette Mottet
A wonderful encounter and very warm welcome from Safia and her daughter. Beautiful, high-quality rugs with detailed explanations of their production. A must-see!
José Marques
A very well-organized cooperative. Excellent quality — fair prices, no intermediaries. We visited a weaver at her home and were received like family. A true privilege.
Julien
Full stars all the way! We visited the cooperative — greeted with tea, a full demo, and couscous! Back home we received our purchase and are really pleased with it.
Tell us what
you're dreaming of.
Fill in what you know. Ihssane will read your message and reply within 48 hours.
No limits — any size, any color, any pattern.
No deposit until we've confirmed your brief together.
Every question,
answered honestly.
Somewhere in Taznakht,
a loom is waiting for your design.
One rug. One weaver. And you will know her name.
No deposit until we've confirmed your brief · Reply within 48 hours · Summer slots filling fast